#10: Batching, Building , and Emailing: How Carlissa LeBlanc Creates Marketing Systems that convert for sold out in Person events
With Carlissa LeBlanc
Content creator and marketing strategist Carlissa LeBlanc takes us behind the scenes of how she transitioned from managing social media to building scalable content ecosystems through batch creation and email marketing.
She breaks down how she uses email marketing to build community, generate leads, and connect with her audience — while putting marketing on autopilot. You’ll also learn about the segmentation tools she uses, her favorite metrics to track, and the key lessons she learned during a recent launch.
If you're trying to grow your email list or make your content work harder for your business, this is for you.
GUEST RESOURCES:
🎙️Podcast: thesidehustlherpodcast.com
Connect on Social Media: https://www.instagram.com/carlidorlynn
Join her online community: http://www.cdcreativecoagency.com/newsletter
🌐Website: www.cdcreativecoagency.com
Flodesk Sign up - www.cdcreativecoagency.com/flodesk
Listen out for;
✅ How she pivoted from social media management to batch content creation
✅ How combining multiple passions shaped her unique business model
✅ How email marketing supports community building and lead generation
✅ Automating marketing and content delivery using email
✅ How segmentation helped her target the right audience
✅ The power of sending emails that deliver real value
About Carli LeBlanc
Carlissa LeBlanc is a wife, mom of one, corporate professional in clinical research, and entrepreneur. She started her journey in entrepreneurship in 2023 with social media management, and after several pivots, she found her true passion in content creation and marketing. Today,she helps side-hustling women entrepreneurs simplify their content strategy so they can market their brands effectively without feeling overwhelmed.
As the founder of CD Creative Co., she specialize in batch content creation and marketing strategies that allow busy entrepreneurs to show up consistently online while juggling their full-time jobs, families, and businesses. Her goal is to take the stress out of content creation so her clients can focus on what they do best—growing their brands and serving their audience.
She's also the host of The Side-HustlHER Podcast, where she shares actionable marketing strategies, productivity hacks, and real-life insights on balancing entrepreneurship with a 9-5. Through her podcast and platform, she empowers women to turn their passion into profit while staying true to their purpose."
📌Listen out for;
Want to use email marketing to build community and scale your content creation? Here’s how Carlissa makes it all work — even on autopilot.
⏰ 8:37 – The role email marketing plays in her business.
⏰ 13:54 – The fears and triggers that led her to take email marketing seriously.
⏰ 17:09 – Creating a seamless ecosystem: email + social media working together.
⏰ 25:34 – How she uses content pieces to build powerful lead magnets.
⏰ 27:00 – Her event goals and how she originally planned to sell tickets.
⏰ 28:55 – How giveaways helped her grow her email list.
⏰ 33:58 – The unexpected challenges she faced during her event (and how segmentation played a role).
⏰ 37:30 – The tools she uses for segmentation and automating emails.
⏰ 40:29 – What she would do differently next time.
⏰ 43:08 – Live launches vs evergreen campaigns: what’s better?
⏰ 43:58 – Her favorite email marketing metrics to track.
⏰ 44:49 – How she performs regular audits on her email campaigns.
⏰ 48:44 – A new project she’s working on and what’s coming next.
Connect with the Host
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.
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I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.
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