5 Ways to Fix your Email List When Tagging Hasn't been Done
With Elle Juliette
In this episode, we chat with Elle Juliette, a conversion copywriter and email strategist who knows how to turn chaos into clarity when it comes to email lists. She shares actionable tips on segmentation, tagging, and dealing with unsubscribes without losing momentum. If you’ve ever been overwhelmed by a messy list or unsure how to handle welcome sequences versus newsletters, Elle breaks it down with strategies backed by results—including doubling conversions through better segmentation.
Perfect for service providers, marketers, and email strategists looking to get serious with email list structure and improve engagement.
🌐 GUEST RESOURCES
👤 Guest: Elle Juliette
📸 Instagram: https://www.instagram.com/ellejuliettecopyandmarketing/
🔗 Website:
https://ellejuliettecopyandmarketing.com
LISTEN OUT FOR
✅ The role email marketing plays in Elle’s business
✅ Her favorite email project so far
✅ How to handle unsubscribes without emotions (and how they save you time & money)
✅ How long a real segmentation + tagging project lasted
✅ Should new subscribers complete the welcome sequence before newsletters?
✅ Elle’s favorite thing to test in email marketing
ABOUT GUEST
Elle Juliette is a Copywriter and Message Strategist who helps women-owned businesses, startups, and SaaS brands craft high-converting messaging, funnel and sales copy, and email marketing that uses data to actually get results. With five years of experience and a contributor role at Forbes Advisor, she blends creativity with data to help brands connect, convert, and grow - without sounding like everyone else.
🎯EPISODE HIGHLIGHT; Ready to go from a messy email list to high-converting segmentation?
⏰ 12:21 – When she realized tagging and segmentation were non-negotiable
⏰ 14:50 – Real-life experience fixing an unorganized list
⏰ 18:15 – How Elle applies A/B testing effectively
⏰ 21:11 – Tagging by more than just interest: what worked and what didn’t
⏰ 29:55 – What Elle thinks about RFM segmentation (Recency, Frequency, Monetary)
⏰ 35:42 – The 5 steps to fix a list that wasn’t properly tagged
⏰ 42:18 – Other results she noticed beyond higher conversions from segmentation
⏰ 45:41– Some crazy Strategist Elle used in her email marketing that actually worked
⏰ 49:54 – Double opt-in vs. single opt-in: which she prefers
⏰ 53:01 – Her real
take on email frequency: daily, weekly, or whenever
Connect with Host:
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.
Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
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Online Email marketing school 🎓-
I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.
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