#8 How to use email marketing to build community, drive conversions and create impactful conversations.

With Elohor Lucky

Email marketing isn’t just about selling—it’s about building a community, fostering meaningful conversations, and driving real conversions. In this episode, Elohor Lucky shares her journey of using themed email series to create structured, result-driven campaigns. Discover how to craft emails that captivate your audience, optimize feedback, and continuously evolve your email marketing strategy.

Guest resources:

📌 Instagram: http://instagram.com/digitalcreatorchic_

🎟 Link to Conference: http://thegrowconference.co/tgc

🌐 Google: Digital creator chic

Listen out for;

✅ Her favorite quote/mantra.

✅ How to use email marketing to drive community, conversion, and conversation.

✅ Structuring result-oriented themed emails for better engagement.

✅ Balancing visible and invisible email series for maximum impact.

✅ The evolution of her themed email strategy—tested or developed over time?

✅ The impact of running themed emails that align with her audience.

✅ One email metric she can’t do without.

✅ Long vs. short emails—which works best for her?

✅ Subject line techniques that boost open rates.

✅ Using audience feedback to refine and optimize email content.

✅ The most exciting project she’s working on right now.

About Elohor Lucky

She's also known as Digital Creator Chic (DCC) or you can just call her “Elohor“.

As a Brand Clarity and Monetization Expert, Product and Growth Marketing Professional, Sales Funnel Specialist, and Serial Entrepreneur, she has dedicated her career to helping individuals and businesses launch their online courses and programs to 8 figures, find their unique voices, hone their skills, monetize their expertise, drive product adoptions, and achieve remarkable success in business.

She has had the privilege of working with industry experts across various fields, including Real Estate, Intimacy, Marketing and Sales, Spirituality, Relationship, Design and Communications, Finance, Startup Tech, Web Development, Health & Wellness, Forex, Media, Immigration, Ed Tech, and more.

She has also driven teams to deliver exceptional marketing and strategy outcomes across multiple roles, from orchestrating an event with 500 in-person attendees and over 1,000 virtual participants to boosting sales for event planning programs, scaling immigration services, enhancing school management systems, and fueling the growth of fintech and Ed tech companies.

She served as the growth marketing manager at a leading Canadian Immigration company and as a Chief Marketing Officer (CMO) at Prokip Africa, where she facilitated product adoption and growth.

She is currently a member of the ForbesBLKCommunity and a mentor at Tony Elumelu foundation (TEF) amongst other awards and recognitions INCLUDING Selar’s top 100 African creators in 2022 and 2023 consecutively.

Ready to create a high converting email strategy? Here's how👇

🕒 2:10 - How she uses email marketing to build engagement and sales.

🕒 3:05 - The challenges that led her to start a themed email series.

🕒 5:26 - How she developed the idea and structure for themed emails.

🕒 13:06 - How long it took to refine her themed email strategy.

🕒 14:34 - The perfect balance between value-driven and sales emails.

🕒 22:50 - Differentiating email-only content vs. content for social media.

🕒 28:40 - Top 3 tips for launching a successful themed email series.

🕒 31:41 - Common mistakes to avoid when starting themed emails.

🕒 35:47 - Storytelling vs. direct selling—which works better in email?

🕒 36:44 - Her #1 tip for writing subject lines that get opened.

Connect with the Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?

Instagram - https://www.instagram.com/sapphirelearninghub/

LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/

Online Email Marketing School 🎓-

I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.

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Store - https://sapphirelearninghub.nestuge.com/

Community -

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