Boosting Open and Click-through rates: Practical Email Marketing Lessons
With Sandra Tabansi
Struggling to get your subscribers to open and click your emails? In this episode, Sandra Tabansi breaks down the practical tweaks she made to improve open rates and click-through rates, why understanding your metrics is key to growth, and how social listening can help you craft emails that resonate with your audience.
If you’re ready to turn low-engagement emails into high-performing ones, this is a must-listen!
GUEST RESOURCES
👤 Guest: Sandra Tabansi
📩LinkedIn: http://www.linkedin.com/in/techcontentexpert/
LISTEN OUR FOR
✅ When Sandra struggled with getting people to click—and what changed
✅ How and why she implemented segmentation for better engagement
✅ The type of CTA that works best—and how to choose the right timing for maximum clicks
✅ How she tracks data to identify the real engines driving email list growth
✅ Why understanding your click-through rates & open rates can make or break your strategy
ABOUT GUEST
Sandra is a marketer who uses the power of strategic content to help startups and small businesses attract, retain, and monetize the attention of their target customer audience.
She has a BSc in marketing and because it did very little to prepare her for the real world of business, She got training from courses like Google Digital Marketing, Hubspot Content Marketing, and other mentorship trainings.
She has achieved content growth for over 7 bootstrapped startups in her over 8 years of work experience.
When she's not juggling words as a Content Marketer, she helps mentor Content Marketing newbies with TEMSI, volunteer as the content team lead for the No Code Tech Summit, and share valuable career lessons with my online community on Instagram & Linkedin.
She currently works as a freelance content marketing strategist.
EPISODE HIGHLIGHTS
🎯 Ready to turn more readers into clickers? Discover Sandra’s proven strategies for improving email engagement and driving conversions!
⏰ 11:02 – What to do when you don’t have full autonomy but need to grow a list
⏰ 14:46 – How she helped a brand grow its list (key metrics revealed)
⏰ 24:14 – Writing CTAs that get clicks: Pain points vs benefits
⏰ 28:32 – The results after tweaking her emails
⏰ 30:44 – How the new strategies impacted her email metrics
⏰ 38:15 – Using social listening to grow your brand
🚨Open Rate Confession👇
⏰ 41:30 – Her biggest email marketing mistake so far (and what she learned from it!)
⏰ 43:49 – How to join Sandra’s newsletter
CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.
Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
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LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/
Online Email Marketing School🎓 -
I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.
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