How Beverly Drives Engagement, Replies and Real Connection with Email marketing beyond just sales.
With Beverly Walthour
This week, we’re joined by Beverly, a business owner who has mastered the art of building real email community and connection—not just collecting subscribers.
She shares her journey from feeling unheard in her emails to sparking meaningful conversations and replies. We talk about what community-building through email really means, her go-to lead magnet types, how she selects email service providers, and the impact of switching from traditional list-building to a more intentional, connection-first strategy.
If you're tired of hearing crickets after hitting “send” on your emails, this episode will show you how to create content that actually sparks replies and long-term engagement.
GUEST RESOURCES:
Guest: Beverly Walthour
Website: https://www.beverlywalthour.com
Link to community: https://www.facebook.com/groups/christianfemalecoachesandconsultants
Social media: https://www.facebook.com/beverlycwalthour/
LISTEN OUT FOR
✅ How she used email marketing in the early days of her business
✅ What it felt like when no one was replying to her emails
✅ Her journey into joining her own email list (and why)
✅ How personal audits help her notice shifts in audience engagement
✅ What community-building means beyond vanity metrics
✅ The subtle things she does that invite real replies to her emails
✅ Her experience with email platforms + what features she looks out for
✅ Results from shifting her strategy from list-building to community-building
✅ Her favorite lead magnet types (PDFs, quizzes, or live sessions?)
✅ Evergreen vs. seasonal launches—what works best for her
ABOUT GUEST
Beverly Walthour is an award-winning Multi-6-figure Business Strategist, Speaker, Author, Trainer and Consultant, and the CEO of BCW Business Ventures, LLC. She’s the creator of The COACHE$ Profit Planner™ and The ENTREPRENEUR$ Profit Planner™. She is also the owner of BCW Candle Boutique.
She is also a former TV and Radio Show Host in Atlanta, GA. She was the 1st African American woman with her own Business Radio Morning Show and her shows were seen and heard across the globe.
She graduated from the University of Georgia with a Bachelor’s Degree in Middle School education. Over the course of her 14 year career, she was an award-winning Middle School educator and went on to earn a Master’s Degree in Educational Leadership and a Specialist Degree in Teaching and Learning.
Beverly started her 1st business in 2007 and has gone on to start 3 more since then.
As a Business Strategist, specifically for Established Christian Female Coaches and Service Providers for Coaches, she shows them how to apply Kingdom Principles to generate $100k+ in 90 days or less. She works with her clients 1:1, groups, and Live in person events.
She conducts training sessions and workshops all across the United States and enjoys helping women create time and financial freedom in their businesses!
When she is not working, she enjoys spending time with friends and family, and working in her garden. She resides in the Atlanta, GA area
HIGHLIGHT FROM EPISODE
(Curious about how to build an engaging community through email marketing? Listen in for practical insights you can apply right away!)
🕒 6:05 – The role email marketing plays in her business today
🕒 8:40 – Her experience with seeing email marketing as an echo chamber
🕒 14:13 – What email deliverability means for her and how she tracks it
🕒 20:06 – Was there a particular type of email she decided to send that's focused on community building?
🕒 25:12 – How she ensures her messaging stays on-brand across different passions or offers
🕒 37:22 – Her top 3 tips for shifting from simply building a list to building an email community
🕒 42:35 – Has the shift to community-based emails helped increase her engagement?
🕒 44:38 – The biggest mistake people make with email marketing
🕒 49:42 – What she thinks makes a great subject line that encourages responses and replies
CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.
Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
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LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/
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I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.
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