How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins

With Comfort Essien

In this episode, I’m joined by Comfort Essien (aka theCopy Babe) — an email marketing strategist who ran a powerful Black Friday campaign that not only 5X’ed her client’s email list growth but also led to unexpected sales conversions.

She breaks down her experiment, the mistakes she made along the way, and what every coach, service provider, or business owner can learn about email sequences, subject lines, and list-building strategies.

GUEST RESOURCES

Guest: Comfort Essien

Instagram: https://www.instagram.com/thecopybabe?igsh=YzljYTk1ODg3Zg==

LISTEN OUT FOR

✅ How she leveraged Black Friday campaigns to drive sales

✅ Why knowing where your subscribers and traffic come from matters

✅ The 4-email sequence she used — and the exact content she included

✅ The unexpected challenges she faced while running this email experiment

✅ Her favorite subject line ever written (and why it worked so well)

✅ Incorporating email marketing in your business beyond having a website.

ABOUT GUEST

Comfort Essien is an email marketer and copywriter who helps digital product owners and e-commerce brands maximize sales through strategic email automations and list management. She specializes in crafting personalized emails that not only convert but also strengthen customer relationships.

👉 Need tailored email strategies for your business? Connect with Comfort.

📌 HIGHLIGHTS FROM EPISODE

⏰1:57 – Her journey into email marketing

⏰4:29 – The biggest mistake she made with open rates

⏰7:34 – The client backstory: 5X list growth explained

⏰17:55 – Identifying gaps during email auditing

⏰28:34 – The sequence she sends after sign-ups

⏰30:19 – What she would do differently if starting over again

⏰40:26 – The first email marketing myth she debunks

⏰44:09 – The second myth she busts

⏰47:31 - The third myth she debunked

⏰54:32 - One email marketing metric she'll track if she's to choose one and why

⏰56:21 - Where to find her

CONNECT WITH HOST;

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?

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I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.

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