Inside Our Q1 Email Strategy: Data, Growth and Lessons Learnt

If you’ve ever wondered what actually works in email marketing not theory, but real data, this one’s for you.

In Q1, we didn’t just send emails.

We tracked everything.

From January to March:

344 new subscribers joined our list

37,750 emails were sent

17,940 total opens recorded

But numbers alone don’t tell the full story.

Here’s what we found 👇

• Campaigns tied to specific events (like International Women’s Day) drove the highest growth

• Educational emails consistently performed better

• Urgency + curiosity-based subject lines increased engagement

• Cleaning our list (removing 1,040 inactive subscribers) improved performance significantly

One big lesson?

It’s not just about sending more emails.

It’s about sending the right emails to the right people.

We also tested:

• Segmented campaigns

• Different subject line styles

• Engagement-driven content

And moving into Q2, we’re doubling down on:

✔ Educational + testimonial emails

✔ Better segmentation

✔ More experiments to increase clicks and conversions

Because at the end of the day, email isn’t just about sending messages.

It’s about building a community—and turning that

Click here to listen to this episode 👇