Out-of-the-box Email Marketing Strategies Using Pest fix as a case studies.

With Rhianna Clavering

In this episode, Dr. Sapphire chats with Rhianna, an experienced B2B email strategist who’s redefining how brands approach email marketing—especially when it comes to abandoned cart sequences, sales conversion strategies, and crafting emails that actually get opened.

Whether you’re a founder, digital marketer, or copywriter looking to elevate your B2B email game, this episode is packed with unexpected strategies and insights you won’t want to miss.

A QUICK TREAT BEFORE THE GOOD STUFF👇

Here's the link to register for Lead Magnet In A Week (July 14th - 20th)

The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!

Link: https://lmiaw.sendpulse.website/

GUEST RESOURCES

👤 Guest: Rhianna Clavering

🌐 LinkedIn: https://www.linkedin.com/in/rhianna-clavering?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

LISTEN OUT FOR

✅ Her unique approach to writing to-do lists (it’s not what you think!)

✅ Rhianna’s unexpected journey into email and digital marketing

✅ Whether she automated the abandoned cart sequence and how it performed

✅ Her creative angle for writing abandoned cart emails that convert

✅ What she believes is the best time to send emails (and why it’s not one-size-fits-all)

✅ Her honest response to those who believe “email marketing is dead”

ABOUT GUEST

Rhianna Clavering built her marketing career from the ground up through a degree apprenticeship, combining hands-on experience with big-picture thinking. Over the past five years, she’s worked across industries like music, luxury events and even pest control, always finding creative ways to drive results and bring bold ideas to life.

For Rhianna, marketing is about more than campaigns and KPIs. It’s about curiosity, momentum and not being afraid to hear the word no. She’s passionate about showing young marketers that you don’t need to wait for permission or follow the textbook route. Some of the biggest wins come from backing yourself, sharing your ideas and being willing to go first.

⏰EPISODE HIGHLIGHTS

🎯 Ready to go from stale B2B emails to high-performing, conversation-starting messages? Let’s go!

⏰ 12:33 – Introduction to PestFix: The B2B brand Rhianna worked on.

⏰ 14:11 – The goal behind setting up an abandoned cart sequence and her approach to making it work

⏰ 15:22 – How the abandoned cart system was built and automated for better conversions

⏰ 24:03 – HTML vs. plain text: Which format performed best in her experience?

⏰ 42:04 – Open Rate Confession: A surprising campaign moment that didn’t go as planned

⏰ 46:08 – 3 proven psychological triggers that make people open emails

⏰ 50:03 – Busted: 3 big myths people still believe about email marketing

⏰ 54:44 – Rhianna’s final advice for anyone rethinking their email marketing strategy

CONNECT WITH HOST;

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

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