📍Start Here
This is the beginning of your adventure
Think It
The Idea
The Backstory
Test It
Strategy
Action
Share it
Results
Observations
Action Points
Welcome to the Email Marketing Experiments newsletter.
📽️Format:
We’re starting with a text and audio format. Yes, you get to choose your adventure.
Do note that the audio (podcast version) isn’t text transcribed to audio or vice versa. It’s a whole experience on its own.
Eventually, we plan to add in “video” too, we’re testing formats to see what sticks.
🚚Delivery Day: 4 pm Sunday
😎Who This Is For:
Email marketing enthusiasts! The spectrum cuts across email marketers all the way to individuals with email lists and brand owners.
If you use email marketing to build community and drive revenue then you’re in the right place.
🪴What To Expect:
Think It, Test It, Share It. That’s what marketing boils down to. As marketers, we’re always trying out one new thing or the other.
Now it’s time to take the curtains back and see how others do it, not just me but the experts I’ll be bringing on.
Why did it work, why did it fail, and how can you apply it?
This is the story each newsletter will tell:
Think It
The Idea
The Backstory
Test It
Strategy
Action
Share it
Results
Observations
Action Points
💌Meet Our Chief Marketing Officer: Dr. Ayebanoa Sapphire Benwari fondly referred to as Dr. Sapphire. Yes, that’s me.
A practicing medical doctor who doubles as an email list manager. My journey has had many twists and turns but my current location is email marketing and I’m loving it as I serve and coach.
I’ve worked with 23+ brands across diverse industries, mentored 68 students, and taught over 300 students.
In all of this, I tried and tested out many things for my list and clients’, some have been whooping fails and others great successes with a few in between.
Join me on this journey as we unravel what goes on behind the scenes.
P.S. You should know I’m an ice cream, yoghurt, parfait kind of girl and a surgeon in the making. That’s right.
Sprinkle in the right amount of spice and you have me, fearfully and wonderfully made.
📮How To Join Our Substack Chat
Download the Substack app
Use this link to join the Email Marketing Experiments live chat
📑Top Reads
We’re just starting so there’s not much to point you towards, but as we grow, I’d add in top reads and recommended posts here.
🎙️Become A Guest
Do you have experiments to share or know someone who does, apply to be a guest here.
🔗Helpful Links
💰Referral Program
Yes, we do have a referral program with some exciting gifts. There’s also a leaderboard to show the highest referee. I have plans, I’ll share more as we unfold.
You’ll see all the gifts when you click the refer button.
Welcome Officially To The Email Marketing Experiments News Letter🧪