They re-engaged 200,000 subscribers. And then it fell apart with Monica Badiu
She spent two months doing everything right.
Re-engagement campaign. Deliverability fixes. Getting the list off seven blacklists. 200,000 inactive subscribers coming back to life.
And then they ran a promotion. And the results did not follow.
In this week’s episode of Email Marketing Experiments, Monica Badiu, conversion strategist and email specialist for course creators shares two of the most revealing experiments of her career. A Black Friday campaign that came within $5,000 of six figures. And a 1 million-person email list that broke her heart.
Both stories will change how you think about what “a good email list” actually means.
Click here to listen to this episode 👇
Meet the Guest
Monica Badiu helps course creators, coaches and consultants diagnose the gaps in their email system and turn it into a reliable revenue engine.
With over 17 years of experience in marketing and more than 25,000 hours spent studying and practicing customer-centric email marketing, I specialize in diagnosing the hidden gaps that prevent email from performing at its full potential.
Her work goes beyond writing Emails. She helps entrepreneurs understand the strategic role email plays in their business, from lead generation and nurture sequences to promotions and post-purchase journeys.
In just one year, her strategies contributed to more than $3 million in revenue for course creators around the world. You can read case studies here and testimonials here.
Instead of relying on hype or aggressive tactics, She focuses on building thoughtful email systems that create trust, strengthen relationships with audiences, and generate sustainable revenue. Her work is grounded in a customer-centric approach to email marketing and she helps businesses design problem-based promotions campaigns built around the real challenges their audience is trying to solve.
P.S. Monica also has a free 3-minute email revenue self-assessment that tells you exactly where you are leaking money from your list. The link is in the show notes.
See you behind the scenes,
Dr. Sapphire
Email Marketing Experiments